Be Well Identity

Fenwick & West's Benefits director contacted me about creating a new benefits program for them that promoted preventative healthcare. They wanted something modern, colorful and smart. I created a few concepts that included a name and tagline for them and they chose the Be Well concept.

Fenwick & West's Benefits director contacted me about creating a new benefits program for them that promoted preventative healthcare. They wanted something modern, colorful and smart. I created a few concepts that included a name and tagline for them and they chose the Be Well concept. 




I had a little fun with the last two poster concepts.

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